Pink Ribbons, Inc. emphasizes the realities behind corporate breast cancer awareness campaigns.
Directed by Léa Pool and produced by the National Film Board of Canada, the documentary explores breast cancer culture and what happens to all the funds raised from pink-ribbon products. It focuses specifically on the marketing schemes big corporations use on a public frightened by the realities of the disease and eager to be comforted and reassured that if victims fight hard enough they will beat the odds. At the same time, they irresponsibly imply that those who die of cancer do not try hard enough.























